Label

Chris Peters is widely recognized as a driving force in modern European psychedelic and heavy rock. As the guitarist, vocalist, and principal songwriter of Samsara Blues Experiment, he built a devoted international following with expansive compositions, hypnotic riffs, and a distinctive blend of stoner rock and space-driven psychedelia. Over the years, Peters established himself not only as a musician, but as a creative visionary with a clear artistic identity. 

Following his time with Samsara Blues Experiment, Peters continued to evolve beyond the role of performer. Drawing on years of experience in recording, touring, and navigating the independent music scene, he founded Electric Magic Records. The label reflects his long-standing commitment to artistic freedom, analog warmth, and uncompromising heavy sound. 

Electric Magic Records is more than just a business venture - it represents Peters’ philosophy of independence and authenticity in an increasingly digital and fast-paced industry. With a strong focus on vinyl culture, organic production aesthetics, and carefully curated releases, the label carries forward the spirit that defined his earlier work while creating space for new creative directions. 

By establishing Electric Magic, Peters has expanded his role from musician to curator and label founder, shaping not only his own artistic output but also contributing to the broader underground rock community. His journey illustrates a natural progression: from frontman and songwriter to independent architect of sound, maintaining full creative control while continuing to push heavy psychedelic music forward. 

More about the label: https://electricmagic.bandcamp.com 

Complete discography: https://www.discogs.com/...